Abandoned Checkout Emails
Send reminder emails to customers who abandoned their checkout
Abandoned Checkout Emails
Abandoned Checkout Emails are a powerful tool to recover lost sales. When a customer starts the checkout process but doesn't complete it, you can send them a reminder email to encourage them to finish their purchase.
Here's a summary of the features included in our pricing plans
| Essential | Pro | |
|---|---|---|
| Abandoned Cart emails | ✅ | ✅ |
| Custom sending address | ❌ | ✅ |
On the Essential plan, abandoned checkout emails are sent from notifications@orders.checkoutjoy.com. On the Pro plan, you can choose any verified sending address you've configured under Email Settings — the "From address" selector on the abandoned checkouts page is only available on Pro.
How does it work?
When a customer starts the checkout process but doesn't complete it, CheckoutJoy will mark the checkout as abandoned after a certain time after 30 minutes.
If you've enabled Abandoned Checkouts, the system will send the customer an email to remind them to complete their purchase. This email is sent after the wait time you've set in the settings.
You can customize the email content and timing to suit your business needs. CheckoutJoy will track the status of the abandoned checkout and send the email at the specified time.
Setting up Abandoned Checkout Emails
To enable Abandoned Checkout Emails, go to Revenue Recovery > Abandoned Checkouts in your CheckoutJoy dashboard and toggle the switch to enable the feature for your account.
You can customize the email content and timing for sending the emails. You can also set the number of hours after the checkout was abandoned before the email is sent.
Email Content
You can fully edit the content of the email that is sent to the customer. The following personalization tags are supported in both the subject and body:
{{firstName}}— customer's first name{{lastName}}— customer's last name{{email}}— customer's email address{{cartItems}}— list of products in their cart{{checkoutLink}}— link back to the checkout so they can complete the purchase
Timing
You can set the number of hours after the checkout was abandoned before the email is sent. The default is 1 hour, but you can adjust this to suit your business needs.